In the bustling world of cycling, customers frequently visit our store to compare prices. The ever-present question that dances in their minds (and sometimes ours) is: “Are the prices right?”
We’re currently experiencing a post-COVID cycling surge where the sport has gained unprecedented popularity. Today’s cyclists not only indulge in the activity for its physical benefits but also as a style statement. They’re keener than ever to flaunt brands that resonate with their personal ethos.
However, there’s a subtle catch. In a bid to widen their reach, many brands are increasing their marketing spend. And guess who foots that bill? Yes, it’s you, the customer. In essence, the end consumers often pay more for the brand’s marketing efforts than for the actual product. While the market is replete with stellar products, they often come with hefty margins.
At Gloria, we tread a different path. Our vision is to offer products that excel in quality yet are competitively priced. We’re tweaking our business model to be more efficient, ensuring that the savings we make are passed on to you, our valued customer.
Our choice to have our frames made in the Far East wasn’t just a random decision. It stems from the region’s optimized supply chain, commendable warranty provisions, and the resultant competitive SRP (Suggested Retail Price).
Navigating the delicate balance between cost optimization and quality enhancement, especially with premium materials like titanium, is a challenging feat. However, we recognize a burgeoning market segment that yearns for aesthetically appealing, high-quality products that don’t break the bank.
So, the next time you find yourself in the market for a titanium bicycle, take a moment. Ponder upon the brand’s overheads and their marketing undertakings, then juxtapose it with the product quality. At Gloria, our approach is straightforward: First, we strive to craft the finest product. Following that, we discern the most efficient marketing strategies, ensuring that you get the best value for your money.
